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Saturday, September 6, 2014

Italian Connection

It was one of those days. A day where the Danforth continues to surprise and delight us, even after all this time!

Pioneer was tugging the juniors along the Danforth on a hot, sticky summer day when what to our wondering eyes should appear? A storefront window filled with colourful mannequins decked out in beautiful finery. Were we delirious? Was it the heat? No, it was not a mirage. At long last, a clothing boutique has finally opened at Monarch Park and Danforth. The newest icon of style for our 'hood is called Icons Boutique (1400 Danforth) and it is beautiful.

Danforth East and DECA have done a great job of  improving the retail strip, but there hasn't been a lot of clothing retail around here save for DECA's pop up efforts such as In This Closet (one of our FAVES!). But let's face it, there's nothing like walking into a boutique at the end of your street that's brimming with new, sexy Italian fashions.

Icons opened its doors in August after renovating a former salon space (hmmmm.....The Wren also renovated a former salon....). The chief stylist has connections in Italy and imports huge budget-friendly Italian brands such as Rinascimento and more. Perusing through the racks, Pioneer saw work appropriate, party appropriate and Friday-night appropriate items that were not only interesting but easy on the wallet. We think this might be music to the ears of style-hungry Danforthistas! Happy Shopping!

***Just a side note that Pioneer was recently in active service as a bridesmaid wearing a Rinascimento dress and we can personally vouch for it's comfort, elegance and affordability!

1 comment:

  1. I agree with the awesomeness of this place. I'm SO not a clothes guy, but I was in there with my wife the other day, and the clothing is beautiful.